G2 Vendor Directory

Zoho Analytics vs. Looker

A side-by-side comparison based on G2 review data.

MetricZoho Analytics

by Zoho

Looker

by Google

Overall rating4.24.4
Review count2901,653
Ease of use8.38.5
Ease of setup8.48.5
Quality of support8.48.8
Meets requirements8.58.9
NPS47.90209858.653241
Small Business50.9%19.6%
Mid-Market41.9%60.3%
Enterprise7.3%20.1%
Total page views9492,894
Total LLM citations10,94614,147

Zoho Analytics

Zoho Analytics is a GenAI-powered self-service BI and analytics platform that helps businesses collect, prepare, analyze, and present insights from their data, all within minutes. Integrate with 500+ native data sources, like files, feeds, local and cloud databases, cloud storage, and popular business apps. Clean, transform, enrich, and catalog data with our agentic AI-powered, self-service data preparation and management capabilities.

Pros

  • Ease of Use
  • Analytics
  • Integrations
  • Data Visualization
  • Dashboard Usability
  • Easy Integrations

Looker

Looker, Google Cloud’s business intelligence platform, enables you to chat with your data. Organizations turn to Looker for self-service and governed BI, to build custom applications with trusted metrics, or to bring Looker modeling to their existing environment. The result is improved data engineering efficiency and true business transformation.

Pros

  • Ease of Use
  • Insights
  • Easy Integrations
  • Integrations
  • Data Visualization
  • Analytics