G2 Vendor Directory

Zeotap CDP vs. Splunk Enterprise

A side-by-side comparison based on G2 review data.

MetricZeotap CDP

by Zeotap

Splunk Enterprise

by Cisco

Overall rating4.44.3
Review count59434
Ease of use9.18.4
Ease of setup9.08.2
Quality of support9.58.7
Meets requirements9.09.1
NPS59.61538550.843373
Small Business27.6%8.1%
Mid-Market24.1%27.7%
Enterprise48.3%64.2%
Total page views269907
Total LLM citations5543,789

Zeotap CDP

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation.

Pros

  • Customer Support
  • Ease of Use
  • Customer Engagement
  • User Identification
  • User Interface
  • Audience Activation

Splunk Enterprise

Find out what is happening in your business and take meaningful action quickly with Splunk Enterprise. Automate the collection, indexing and alerting of machine data that's critical to your operations. Uncover the actionable insights from all your data — no matter the source or format. Leverage artificial intelligence and machine learning for predictive and proactive business decisions.

Pros

  • Ease of Use
  • Log Management
  • Integrations
  • Features
  • Dashboards
  • Data Analysis