G2 Vendor Directory

Zeotap CDP vs. Klaviyo

A side-by-side comparison based on G2 review data.

MetricZeotap CDP

by Zeotap

Klaviyo

by Klaviyo

Overall rating4.44.6
Review count591,370
Ease of use9.18.8
Ease of setup9.08.7
Quality of support9.58.6
Meets requirements9.09.2
NPS59.61538572.69289
Small Business27.6%81.9%
Mid-Market24.1%16.4%
Enterprise48.3%1.6%
Total page views2695,118
Total LLM citations55448,942

Zeotap CDP

Zeotap is the AI-powered Customer Data Platform that helps enterprises unlock the true value of their customer data - faster, smarter, and with enterprise-grade precision. With plug-and-play connectors and a flexible, modular design, Zeotap integrates effortlessly into existing ecosystems, delivering 3x faster time-to-value than traditional CDPs. Trusted by leading global brands, Zeotap combines the industry’s most advanced ID Extension and identity resolution with AI-powered orchestration - enabling unmatched match rates, smarter segmentation, and real-time activation.

Pros

  • Customer Support
  • Ease of Use
  • Customer Engagement
  • User Identification
  • User Interface
  • Audience Activation

Klaviyo

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a

Pros

  • Ease of Use
  • Email Marketing
  • Automation
  • Easy Integration
  • Integrations
  • Easy Creation