Zeffy vs. Virtuous CRM+

Zeffy is a nonprofit fundraising platform where every dollar raised stays with the mission. Unlike most fundraising tools, which charge 5% or more per transaction, Zeffy covers all credit card processing fees and platform costs — funded instead by optional tips donors leave at checkout. Development directors, fundraising coordinators, treasurers, and executive directors rely on Zeffy to run their entire fundraising operation from one place, whether they lead a small community organization or a national charity with thousands of donors.

Virtuous CRM+ is the AI-powered, Responsive donor management platform that brings your fundraising data and workflows into one modern, connected system. Virtuous CRM+ equips fundraisers to personalize outreach across the entire giving journey and automate internal work. Key Capabilities: - Unified fundraising data in one connected platform to give fundraisers a complete 360-degree view of every donor’s giving, engagement, and relationships. - Real-time donor behavior and engagement insights to reveal timely opportunities for outreach and deepen donor connection.