YouGov Surveys: Self-serve vs. Numerator Verified Voices

Get real answers from real people in your target audience – fast. YouGov’s self-serve, panel-powered survey building platform lets you define and reach your ideal target audience, build your questions and launch your survey within minutes, to understand exactly what they think. With prices starting from £0.50p/$1.00 per survey complete, sign up now to get started! Key use-cases Creative / copy testing: Get fast, reliable data from your target audience to validate ideas, test messaging and understand opinions.

Verified Voices, Numerator’s in-platform, DIY survey solution, allows users to engage consumers based on verified purchase behavior. With receipt-backed purchases, Verified Voices eliminates the need for screener questions, removes the cost of paying for incidence, and minimizes recall bias — setting a new standard in consumer research. With access to 600k buyers who have shared a verified purchase in the past 60 days, overlaid with rich demographic profiles, users can engage their most valuable customers segmented by what they purchase, where they shop, and more.