G2 Vendor Directory

YouGov Surveys: Self-serve vs. Matter

A side-by-side comparison based on G2 review data.

MetricYouGov Surveys: Self-serve

by YouGov

Matter

by Matter

Overall rating4.34.7
Review count141,190
Ease of use9.59.5
Ease of setup10.09.5
Quality of support9.29.5
Meets requirements9.39.4
NPS53.84615477.085088
Small Business66.7%49.3%
Mid-Market16.7%36.8%
Enterprise16.7%14.0%
Total page views245658
Total LLM citations1,6074,861

YouGov Surveys: Self-serve

Get real answers from real people in your target audience – fast. YouGov’s self-serve, panel-powered survey building platform lets you define and reach your ideal target audience, build your questions and launch your survey within minutes, to understand exactly what they think. With prices starting from £0.50p/$1.00 per survey complete, sign up now to get started! Key use-cases Creative / copy testing: Get fast, reliable data from your target audience to validate ideas, test messaging and understand opinions.

Pros

  • Setup Ease
  • Ease of Use
  • User Interface
  • Intuitive
  • Quick Setup
  • Ease of Creation

Matter

Bring employee recognition, rewards, surveys, and more directly into Slack or Microsoft Teams! 💜 Trusted by 4,700+ companies, including Sephora, Petco, Shell, Bolt, Jiffy Lube, Siemens, Carrier, True Classic, Microsoft, Sotheby's, and many more! ✅ Free 14-Day Trial: Full access to all features, no credit card required ✅ 2-Minute Setup: Start building culture instantly ✅ Free Forever Plan: Keep core kudos recognition features at no cost Matter helps you build culture, boost engagement, and create happier teams, all where work happens.

Pros

  • Recognition
  • Appreciation
  • Peer Recognition
  • Employee Recognition
  • Helpful
  • Ease of Use