YouGov BrandIndex vs. Prelaunch.com

YouGov BrandIndex continuously measures the public perception of thousands of brands across hundreds of industries worldwide. Our continuous brand monitoring helps you measure your brand health, monitor its growth, track your advertising campaigns, and shape your strategy with clarity. YouGov BrandIndex is the most comprehensive product for measuring the fundamentals of brand performance and health every day. Thousands of consumers are surveyed every day, generating more than 8 million interviews each year from our verified panel of more than 15 million members in over 55+ markets.

Prelaunch.com is a product validation platform that tests the market demand before the launch of a product. It helps to define the price, identify the target audience, and gather early customer feedback that help creators to either launch with confidence or wisely abandon their product idea. To reserve your product, potential customers leave a $10-20 deposit. This earns them a discount if the product launches. But more importantly, it confirms their actual buying intent.