YouGov BrandIndex vs. E-goi

YouGov BrandIndex continuously measures the public perception of thousands of brands across hundreds of industries worldwide. Our continuous brand monitoring helps you measure your brand health, monitor its growth, track your advertising campaigns, and shape your strategy with clarity. YouGov BrandIndex is the most comprehensive product for measuring the fundamentals of brand performance and health every day. Thousands of consumers are surveyed every day, generating more than 8 million interviews each year from our verified panel of more than 15 million members in over 55+ markets.

E-goi is the strategic partner for B2C brands that want to turn marketing complexity into a true engine of growth. More than a marketing automation tool, it unifies physical and digital experiences across email, SMS, push notifications and registered messages, creating one connected ecosystem instead of fragmented channels. Powered by AI and supported by dedicated consultancy, E-goi enables intelligent segmentation, behavioral automation and industry-leading email deliverability.