Yespo Оmnichannel CDP vs. Adobe Real-Time CDP

Yespo is an AI-powered omnichannel customer data platform (CDP) that helps ecommerce brands grow revenue by turning customer data into personalized, high-performing campaigns that drive measurable results across every channel. Yespo brings customer data from websites, mobile apps, offline touchpoints, and direct channels into a single customer profile, enabling precise segmentation and personalization across all communications to increase engagement and conversions. More than 4,000 brands in 76 countries, including 500 enterprise companies, rely on Yespo to scale their ecommerce growth.

Built on Adobe Experience Platform, Adobe Real-Time CDP harmonizes customer and account data across any source—from zero- to third-party data—and uses AI to intelligently build, manage, and activate audiences in real time. By transforming fragmented data into a foundation for relevant experiences, Real-Time CDP enables in-the-moment, privacy-conscious personalization helping B2C and B2B brands effectively engage with customers at every step of the lifecycle.