G2 Vendor Directory

Yelp Advertising vs. Yahoo AdTech DSP

A side-by-side comparison based on G2 review data.

MetricYelp Advertising

by Yelp for Business Owners

Yahoo AdTech DSP

by Verizon Media

Overall rating2.63.6
Review count41181
Ease of use7.07.7
Ease of setup7.77.6
Quality of support6.28.2
Meets requirements6.27.8
NPS-37.5-1.714286
Small Business68.3%42.8%
Mid-Market22.0%34.4%
Enterprise9.8%22.8%
Total page views121142
Total LLM citations881324

Yelp Advertising

Yelp is a website and mobile app that connects people with great local businesses and business owners with their communities.

Pros

    Yahoo AdTech DSP

    Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

    Pros

    • Targeting Efficiency
    • Tracking Metrics
    • Design Quality
    • Targeting Options
    • Results Performance
    • Audience Targeting