G2 Vendor Directory

Yahoo AdTech DSP vs. Sharethrough

A side-by-side comparison based on G2 review data.

MetricYahoo AdTech DSP

by Verizon Media

Sharethrough

by Sharethrough

Overall rating3.64.5
Review count18188
Ease of use7.79.0
Ease of setup7.68.8
Quality of support8.29.5
Meets requirements7.88.8
NPS-1.71428663.529412
Small Business42.8%28.4%
Mid-Market34.4%44.3%
Enterprise22.8%27.3%
Total page views14256
Total LLM citations32473

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Pros

  • Targeting Efficiency
  • Tracking Metrics
  • Design Quality
  • Targeting Options
  • Results Performance
  • Audience Targeting

Sharethrough

Sharethrough is an omnichannel supply side platform underpinned by advanced RTB tech and enhanced ad experiences that are proprietary to Sharethrough. Sharethrough aims to bring human-centric technology to programmatic advertising with the goal of creating a sustainable advertising ecosystem for journalists, content creators, and app developers.

Pros