G2 Vendor Directory

Yahoo AdTech DSP vs. G2 Marketing Solutions

A side-by-side comparison based on G2 review data.

MetricYahoo AdTech DSP

by Verizon Media

G2 Marketing Solutions

by G2

Overall rating3.64.6
Review count1815,960
Ease of use7.79.3
Ease of setup7.69.1
Quality of support8.29.3
Meets requirements7.89.2
NPS-1.71428677.413512
Small Business42.8%43.7%
Mid-Market34.4%37.6%
Enterprise22.8%18.6%
Total page views14230,493
Total LLM citations324130,091

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Pros

  • Targeting Efficiency
  • Tracking Metrics
  • Design Quality
  • Targeting Options
  • Results Performance
  • Audience Targeting

G2 Marketing Solutions

G2 is the world's largest and most trusted software marketplace. More than 90 million people annually — including employees at all of the Fortune 500 companies — use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation, manage their software spend, and grow their business.

Pros

  • Ease of Use
  • Helpful
  • Authenticity
  • Customer Support
  • User Reviews
  • Reviews