G2 Vendor Directory

Yahoo AdTech DSP vs. EX.CO

A side-by-side comparison based on G2 review data.

MetricYahoo AdTech DSP

by Verizon Media

EX.CO

by EX.CO

Overall rating3.64.3
Review count18125
Ease of use7.78.6
Ease of setup7.68.3
Quality of support8.28.5
Meets requirements7.88.7
NPS-1.71428643.478261
Small Business42.8%39.1%
Mid-Market34.4%43.5%
Enterprise22.8%17.4%
Total page views142277
Total LLM citations324334

Yahoo AdTech DSP

Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms

Pros

  • Targeting Efficiency
  • Tracking Metrics
  • Design Quality
  • Targeting Options
  • Results Performance
  • Audience Targeting

EX.CO

EX.CO is the smarter video technology company harnessing the power of machine learning to maximize revenue across every screen—web, mobile apps, CTV, and DOOH. As a trusted partner to leading media organizations worldwide—including Advance Local, Hearst Newspapers, Motorsport Network, The Arena Group, and Ziff Davis—EX.CO sets the standard for video monetization with its online video platform and AI-driven yield engine, built for growth, control, and transparency. Since 2012, EX.CO has been shaping the future of video.

Pros

  • Customer Support
  • Customer Satisfaction
  • Business Growth
  • Platform Capabilities
  • Ease of Use
  • Team Helpfulness