Yahoo AdTech DSP vs. Basis
A side-by-side comparison based on G2 review data.
| Metric | Yahoo AdTech DSP | Basis |
|---|---|---|
| Overall rating | 3.6 | 4.5 |
| Review count | 181 | 290 |
| Ease of use | 7.7 | 8.5 |
| Ease of setup | 7.6 | 8.4 |
| Quality of support | 8.2 | 9.6 |
| Meets requirements | 7.8 | 8.9 |
| NPS | -1.714286 | 64.661654 |
| Small Business | 42.8% | 64.8% |
| Mid-Market | 34.4% | 27.9% |
| Enterprise | 22.8% | 7.2% |
| Total page views | 142 | 662 |
| Total LLM citations | 324 | 4,169 |
Yahoo AdTech DSP
Built for the way you buy, the Verizon Media DSP* provides exclusive access to Verizon Media's wealth of data and insights from nearly one billion users. Our advanced DSP combines machine learning optimization with enhanced productivity features that give marketers the flexibility and control to manage omni-channel programmatic strategy, effectively hit complex branding and performance goals, and reach precise audiences with premium inventory across every device. *Formerly BrightRoll DSP, Oath Ad Platforms
- Targeting Efficiency
- Tracking Metrics
- Design Quality
- Targeting Options
- Results Performance
- Audience Targeting
Basis
Basis is everything you need to plan, buy, analyze and streamline your best-performing digital media campaigns. Basis is more than just streamlined media buying—Basis is a comprehensive and automated digital media platform. Using Basis means you can manage direct, programmatic, search & social through a single interface. With robust business intelligence, workflow automation, search & social integrations, and a top-rated DSP powered by artificial intelligence, it's a platform you can run your entire digital business on top of.
- Features
- Ease of Use
- Account Management
- Reps Support
- Team Helpfulness
- Helpful