XMPie vs. SheerID

XMPie is a powerful marketing platform for delivering 1:1 omnichannel communications across print and digital media channels that are personally relevant and creatively engaging. We help our clients leverage their data to deliver a consistent brand experience across touchpoints to build trust and loyalty over the entire customer lifecycle. Our solutions cover three applications – Media Personalization, Web-to-Print and Marketing Automation – all united through a common technology foundation.

SheerID is an Audience Data Platform (ADP) that helps marketers verify customer identities, collect permissioned first-party data, and reach high-value audiences with personalized experiences and protected offers in 190 countries. Powered by IVE, the Individual Verification Engine, the platform uses 200,000+ authoritative data sources and built-in AI to verify audiences such as students, educators, military, healthcare workers, first responders, seniors, essential workers, and age. Verified data is then appended across 400+ martech and adtech platforms.