Xara Cloud vs. Shorthand

Xara Cloud is an AI real estate marketing automation platform for brokerages and agents that want every listing and agent consistently promoted across more channels without requests or manual work. Xara runs 24/7 in the background, detecting new listings and listing updates, turning MLS property data into branded campaigns, and delivering ready-to-publish marketing assets to agents. Campaigns can include social media posts, captions, flyers, postcards, listing presentations, open house materials, email content, and other brokerage-approved materials.

Shorthand is the beautifully simple visual storytelling platform that helps the world's iconic brands tell their most important stories. Shorthand empowers content creators, designers, and developers to publish visual stories with up to 10x higher audience engagement, in a fraction of the time. Global organisations such as Honda, the BBC, TripAdvisor, and Sky Sports use Shorthand to engage their high-value audiences on their owned properties. Creating premium digital stories is often slow, fragmented, and resource-intensive.