WoodWing Assets vs. Air

WoodWing Assets (formerly called Elvis DAM) provides organizations, publishers, and agencies with an advanced Digital Asset Management (DAM) solution that centralizes and streamlines digital content management. Tailored for teams that need to efficiently handle vast amounts of digital assets, WoodWing Assets stands out with its deep integration capabilities, particularly with Adobe Creative Cloud, allowing for seamless workflows that keep content current and accessible.

Air is an agent for creative tasks that supports digital asset management (DAM), creative operations, and creative production, helping creative and marketing teams understand, organize, and scale content, images and video alike, across every channel. It's built for two connected users inside the same organization: creative teams who produce and approve assets, and marketing teams who adapt and distribute that work everywhere it needs to go. Air combines a creative asset library, version and approval tracking, and an AI layer that understands what's in each file.