G2 Vendor Directory

WideOrbit vs. AdBook

A side-by-side comparison based on G2 review data.

MetricWideOrbit

by Lumine Group

AdBook

by FatTail

Overall rating4.13.7
Review count5012
Ease of use8.18.4
Ease of setup7.68.6
Quality of support8.58.0
Meets requirements8.28.2
NPS320
Small Business22.0%16.7%
Mid-Market44.0%58.3%
Enterprise34.0%25.0%
Total page views17456
Total LLM citations86947

WideOrbit

Founded in 1999, WideOrbit helps media companies do more business by making it easier to sell advertising. We offer the one platform that ties everything together, from pitch to payment, across digital, linear, and cross-platform advertising. WideOrbit remains at the forefront of the industry by focusing on automation and integrations to streamline digital, linear, and cross-platform workflows and advancing our digital solutions to address the needs of broadcasters, digital publishers, and advertisers. WideOrbit is headquartered in New York, with offices worldwide.

Pros

  • Speed
  • Ease of Use
  • Options
  • Results
  • Results Performance
  • Automation

AdBook

Quite simply, it is the next evolution of revenue management. Faster, more scalable, and even easier to use, AdBook+ brings sales enablement, yield management and workflow automation together in a single platform: a Revenue Management Platform.

Pros