G2 Vendor Directory

Whatso vs. WhatsApp Business Platform

A side-by-side comparison based on G2 review data.

MetricWhatso

by Growby

WhatsApp Business Platform

by Meta Platforms, Inc

Overall rating4.04.6
Review count52252
Ease of use8.99.3
Ease of setup8.49.1
Quality of support8.78.6
Meets requirements9.19.1
NPS44.68085176.706827
Small Business55.8%68.8%
Mid-Market28.8%24.6%
Enterprise15.4%6.7%
Total page views405,471
Total LLM citations10214,483

Whatso

Whatso is one of the only software to have both CRM & Marketing platform bundled in a single software.

Pros

  • Engagement
  • Customer Acquisition
  • Marketing Strategies
  • Reporting
  • Data Analytics
  • Customer Support

WhatsApp Business Platform

The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience.

Pros

  • Ease of Use
  • Automation
  • Features
  • Automation Features
  • Easy Communication
  • Messaging Features