G2 Vendor Directory

Whatso vs. Klaviyo

A side-by-side comparison based on G2 review data.

MetricWhatso

by Growby

Klaviyo

by Klaviyo

Overall rating4.04.6
Review count521,370
Ease of use8.98.8
Ease of setup8.48.7
Quality of support8.78.6
Meets requirements9.19.2
NPS44.68085172.69289
Small Business55.8%81.9%
Mid-Market28.8%16.4%
Enterprise15.4%1.6%
Total page views405,118
Total LLM citations10248,942

Whatso

Whatso is one of the only software to have both CRM & Marketing platform bundled in a single software.

Pros

  • Engagement
  • Customer Acquisition
  • Marketing Strategies
  • Reporting
  • Data Analytics
  • Customer Support

Klaviyo

Klaviyo is the all-in-one platform that helps B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI , Klaviyo empowers B2C businesses: - Orchestrate your email marketing, SMS marketing, RCS, push, WhatsApp, reviews, forms, and ads in one platform - Sync with 400+ tools to capture and unify behavior data - AI-optimized messages, segments, timing, and creative to scale conversions - Unlock analytics like RFM, funnel reporting, and catalog insights By capturing every click, purchase, and conversation into a

Pros

  • Ease of Use
  • Email Marketing
  • Automation
  • Easy Integration
  • Integrations
  • Easy Creation