WhatsApp Business Platform vs. Gupshup
A side-by-side comparison based on G2 review data.
| Metric | WhatsApp Business Platform | Gupshup |
|---|---|---|
| Overall rating | 4.6 | 4.4 |
| Review count | 252 | 67 |
| Ease of use | 9.3 | 9.0 |
| Ease of setup | 9.1 | 9.0 |
| Quality of support | 8.6 | 8.7 |
| Meets requirements | 9.1 | 9.1 |
| NPS | 76.706827 | 66.666667 |
| Small Business | 68.8% | 23.9% |
| Mid-Market | 24.6% | 46.3% |
| Enterprise | 6.7% | 29.9% |
| Total page views | 5,471 | 932 |
| Total LLM citations | 14,483 | 8,649 |
WhatsApp Business Platform
The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience.
- Ease of Use
- Automation
- Features
- Automation Features
- Easy Communication
- Messaging Features
Gupshup
Gupshup.io is the leading Conversation Cloud for marketing, commerce, and support automation. Gupshup’s automation solutions enable 45,000+ brands across India, Latin America, Europe, Southeast Asia, the Middle East, and the United States to deliver better customer experience, and increased revenue while saving costs. Citibank, Akzo Nobel, Khan Academy, Unilever, MPL, Netflix, Flipkart, and Ola are a few of its leading clients. With a single messaging API for 30+ channels across voice, text, and chat, the Gupshup Conversation Cloud powers over 10 billion messages per month.
- Ease of Use
- Customer Support
- Helpful
- Easy Integrations
- Features
- Staff Support