WHATO CRM vs. WhatsApp Business Platform
A side-by-side comparison based on G2 review data.
| Metric | WHATO CRM | WhatsApp Business Platform |
|---|---|---|
| Overall rating | 5.0 | 4.6 |
| Review count | 11 | 252 |
| Ease of use | 9.9 | 9.3 |
| Ease of setup | 9.9 | 9.1 |
| Quality of support | 9.6 | 8.6 |
| Meets requirements | 9.9 | 9.1 |
| NPS | 100 | 76.706827 |
| Small Business | 100.0% | 68.8% |
| Mid-Market | 0.0% | 24.6% |
| Enterprise | 0.0% | 6.7% |
| Total page views | 288 | 5,471 |
| Total LLM citations | 295 | 14,483 |
WHATO CRM
WHATO CRM is a WhatsApp Web–based CRM designed for small businesses and sales teams in LATAM that use WhatsApp as their main sales and customer support channel. It helps organize conversations, automate follow-ups, manage leads visually with Kanban boards, use chatbots and quick replies, and improve response times without relying on complex traditional CRMs.
WhatsApp Business Platform
The WhatsApp Business Platform (API) is a powerful tool that enables businesses to connect with their customers on a personal level, at scale. With over 2 billion monthly active users on WhatsApp, this API provides a unique opportunity for businesses to build meaningful relationships with their audience.
- Ease of Use
- Automation
- Features
- Automation Features
- Easy Communication
- Messaging Features