WHATO CRM vs. Braze
A side-by-side comparison based on G2 review data.
| Metric | WHATO CRM | Braze |
|---|---|---|
| Overall rating | 5.0 | 4.5 |
| Review count | 11 | 1,980 |
| Ease of use | 9.9 | 8.6 |
| Ease of setup | 9.9 | 8.0 |
| Quality of support | 9.6 | 8.7 |
| Meets requirements | 9.9 | 8.7 |
| NPS | 100 | 63.168724 |
| Small Business | 100.0% | 19.9% |
| Mid-Market | 0.0% | 52.7% |
| Enterprise | 0.0% | 27.5% |
| Total page views | 288 | 7,930 |
| Total LLM citations | 295 | 35,842 |
WHATO CRM
WHATO CRM is a WhatsApp Web–based CRM designed for small businesses and sales teams in LATAM that use WhatsApp as their main sales and customer support channel. It helps organize conversations, automate follow-ups, manage leads visually with Kanban boards, use chatbots and quick replies, and improve response times without relying on complex traditional CRMs.
Braze
Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement.
- Ease of Use
- Intuitive
- Customer Support
- Features
- Helpful
- Automation