Webex Events & Webinars vs. AnyRoad

Webex Events and Webinars are two powerful workflows in the Webex Suite, designed to help customers host in-person, virtual, and hybrid interactive experiences. Webex Events (formerly Socio) is an end-to-end event management platform powering immersive, intuitive, and inclusive virtual, hybrid, and in-person events. Raise the bar with event apps, flexible registration, check-in and badge printing, lead retrieval, and live streaming technology.

AnyRoad is the leading platform for consumer engagement that enables brands to transform consumer events and brand experiences into long-term customer loyalty and revenue. Brands like Diageo, Budweiser, The North Face, and Westfield use AnyRoad to: • Power more effective consumer engagement with a deeper understanding of audiences • Make smarter, data-driven decisions to invest in and improve events resulting in retail sales • Connect experiential to the rest of your consumer journey through integrated systems