G2 Vendor Directory

Wealthbox CRM vs. Affinity

A side-by-side comparison based on G2 review data.

MetricWealthbox CRM

by Wealthbox

Affinity

by Affinity

Overall rating4.64.4
Review count10973
Ease of use9.48.9
Ease of setup9.08.4
Quality of support9.08.9
Meets requirements9.28.6
NPS77.0642271.641791
Small Business94.5%80.8%
Mid-Market5.5%16.4%
Enterprise0.0%2.7%
Total page views896962
Total LLM citations6,3568,877

Wealthbox CRM

Wealthbox is a CRM technology for financial advisors that launched in 2014. Integrated with leading custodians and wealth-tech partners, Wealthbox is known for its modern product design and powerful yet intuitive user experience. The collaborative platform allows financial advisors, enterprise firms, and broker-dealers to manage client relationships while streamlining operations. Learn more at www.wealthbox.com.

Pros

    Affinity

    Affinity is the AI-first private capital CRM that turns relationship intelligence into action across the investment lifecycle. Built on a decade of proprietary relationship and deal data, Affinity automatically captures interactions, maps your firm's network, and surfaces the connections that move deals forward. Ascend, Affinity’s agent platform, handles the procedural work at every deal stage so teams can focus on the judgment-intensive work that drives returns. Trusted by more than 3,300 private capital firms, Affinity transforms relationship capital into a measurable competitive advantage.

    Pros