Wayvia Prowl vs. Allure Security

Wayvia’s PROWL is an advanced MAP monitoring software solution designed to help brands protect profit margins, maintain brand integrity, and enforce pricing policies across ecommerce channels. Using proprietary web-crawling technology, PROWL continuously scans tens of thousands of online retail and marketplace sites to detect MAP violations, identify unauthorized sellers, and surface pricing behavior in real time.

Allure Security is an AI-powered brand protection and phishing detection platform that delivers fully managed disinformation security across web, social, mobile, ads, and dark web channels. We detect, validate, and eliminate brand impersonation, fraudulent websites, fake social profiles, rogue mobile apps, and scam advertising campaigns before they reach your customers—handling the complete threat lifecycle from first alert to confirmed takedown. Brand impersonation has become industrialized.