G2 Vendor Directory

Watermark Planning & Self-Study vs. Blackboard

A side-by-side comparison based on G2 review data.

MetricWatermark Planning & Self-Study

by Watermark

Blackboard

by Blackboard

Overall rating4.24.0
Review count711,067
Ease of use8.18.1
Ease of setup7.97.9
Quality of support8.57.8
Meets requirements8.68.5
NPS43.66197226.673228
Small Business14.1%15.1%
Mid-Market64.8%38.8%
Enterprise21.1%46.1%
Total page views2531,115
Total LLM citations1,6784,318

Watermark Planning & Self-Study

Watermark gives higher education institutions the tools they need to easily track, manage, and examine their data. For over twenty years, colleges and universities have used Watermark solutions to complete assessment and accreditation requirements, capture and analyze student feedback, showcase faculty accomplishments, and improve student engagement. Watermark's Educational Impact Suite (EIS) puts data into context so faculty and staff can focus on what really matters: institutional and student success.

Pros

  • Ease of Use
  • Tools
  • Assessments
  • Features
  • PowerPoint Integration
  • Customization

Blackboard

Every day, millions of students around the world learn, collaborate, and grow with Blackboard. More than an LMS, Blackboard is where learning comes to life—where students build skills, gain confidence, and prepare for what’s next. It supports modern teaching and learning by helping institutions deliver engaging instruction, improve accessibility, and better understand learner progress.

Pros

  • Ease of Use
  • Navigation Ease
  • User-Friendly
  • Feature Diversity
  • Integrations
  • Features