Wagtail CMS vs. Contentful
A side-by-side comparison based on G2 review data.
| Metric | Wagtail CMS | Contentful |
|---|---|---|
| Overall rating | 4.3 | 4.3 |
| Review count | 29 | 399 |
| Ease of use | 8.7 | 8.7 |
| Ease of setup | 8.6 | 8.5 |
| Quality of support | 8.2 | 8.7 |
| Meets requirements | 8.7 | 8.6 |
| NPS | 44.827586 | 48.157895 |
| Small Business | 64.3% | 31.5% |
| Mid-Market | 28.6% | 35.8% |
| Enterprise | 7.1% | 32.7% |
| Total page views | 117 | 1,610 |
| Total LLM citations | 638 | 22,480 |
Wagtail CMS
A free, open-source enterprise CMS that focuses on editor experience, accessibility, and sustainability. There are no license fees and no hidden costs. 74% of developers choose Django for full-stack development, and Wagtail is the world's most popular Django-based CMS. As a Python framework, Django streamlines the integration of AI features directly into Wagtail. Tens of thousands of organisations worldwide power their digital estates with Wagtail, including NASA, Google, US/UK/Irish governments, and the UK’s National Health Service (NHS).
- User Interface
- Features
- Tools
- Intuitive
- Easy Integrations
- Performance Optimization
Contentful
Contentful is a digital experience platform (DXP) designed for marketers, developers, and digital teams who need to build, personalize, and deliver impactful experiences across every channel—quickly and at scale. By combining its headless CMS with native, contextual AI, Contentful enables rapid creation, seamless management, and consistent omnichannel delivery of on-brand, data-driven content.
- Ease of Use
- Content Management
- Features
- Easy Creation
- Ease of Creation
- Integrations