G2 Vendor Directory

Voiro vs. Pathmatics by Sensor Tower

A side-by-side comparison based on G2 review data.

MetricVoiro

by Voiro Technologies

Pathmatics by Sensor Tower

by Pathmatics (By Sensor Tower)

Overall rating4.34.3
Review count16345
Ease of use8.99.3
Ease of setup8.69.3
Quality of support9.18.9
Meets requirements9.38.5
NPS5050.15674
Small Business20.0%11.6%
Mid-Market40.0%48.1%
Enterprise40.0%40.3%
Total page views64320
Total LLM citations607,700

Voiro

Voiro is an ad revenue management platform for retail media networks, media companies, and OTT platforms. We power the systems that monetisation teams rely on to plan, sell, deliver, and reconcile advertising revenue, all from a single, real-time source of truth. As retail media scales into one of the fastest-growing advertising channels, and media and OTT businesses face increasing pressure to grow direct revenue with transparency, Voiro provides the infrastructure needed to operate at speed, scale, and confidence. What Voiro Enables 1.

Pros

  • Helpful
  • Ease of Use
  • Integrations
  • Flexibility
  • Intuitive
  • Time-Saving

Pathmatics by Sensor Tower

Pathmatics turns the world’s marketing data into actionable insights. Pathmatics provides a marketing intelligence platform that helps the world’s top agencies, brands, and publishers answer their digital advertising questions across Facebook, Instagram, Twitter, YouTube, display, mobile, and video.

Pros