Versium REACH vs. Oracle Data Cloud

Versium REACH is a B2B2C marketing data platform that helps marketers find, enrich, and activate the right audiences — faster and with greater accuracy than traditional data providers. Versium REACH can append 100+ consumer and business attributes to your contact lists, dramatically improving match rates across paid media and contact rates across email, SMS, direct mail, and more. Customers can see up to a 520% improvement in match rates, enabling better targeting, less wasted spend, and more pipeline from every campaign.

Oracle Data Cloud helps advertisers connect with the right customer, personalize every interaction, and measure the effectiveness of each engagement. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.