White Cup vs. Act!
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | White Cup | Act! |
|---|---|---|
| Avg. rating | 3.9 | 3.9 |
| Total reviews | 49 | 521 |
| Review growth (QoQ) | — | -12.5% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 2 |
| Best category rank | #240 in CRM | #119 in Marketing Automation |
| Small Business | 36.7% | 78.9% |
| Mid-Market | 59.2% | 16.6% |
| Enterprise | 4.1% | 4.5% |