Whale vs. Gusto
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Whale | Gusto |
|---|---|---|
| Avg. rating | 4.8 | 4.6 |
| Total reviews | 209 | 14,835 |
| Review growth (QoQ) | +22.2% | -30.8% |
| Products on G2 | 1 | 2 |
| Categories covered | 3 | 10 |
| Best category rank | #8 in Standard Operating Procedures | #1 in Time & Attendance |
| Small Business | 56.8% | 84.2% |
| Mid-Market | 40.8% | 15.4% |
| Enterprise | 2.4% | 0.4% |