Watermark vs. Instructure
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Watermark | Instructure |
|---|---|---|
| Avg. rating | 4.2 | 4.4 |
| Total reviews | 259 | 1,954 |
| Review growth (QoQ) | — | -95.7% |
| Products on G2 | 5 | 5 |
| Categories covered | 4 | 7 |
| Best category rank | #1 in Education HR | #1 in Assessment |
| Small Business | 11.5% | 14.2% |
| Mid-Market | 62.1% | 44.7% |
| Enterprise | 26.5% | 41.1% |