V12 Data vs. Permutive
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | V12 Data | Permutive |
|---|---|---|
| Avg. rating | 4.1 | 4.5 |
| Total reviews | 43 | 91 |
| Review growth (QoQ) | — | +150.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 2 |
| Best category rank | #22 in Data Management Platform (DMP) | #2 in Data Management Platform (DMP) |
| Small Business | 60.5% | 18.7% |
| Mid-Market | 23.3% | 45.1% |
| Enterprise | 16.3% | 36.3% |