V12 Data vs. Lotame
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | V12 Data | Lotame |
|---|---|---|
| Avg. rating | 4.1 | 4.3 |
| Total reviews | 43 | 117 |
| Review growth (QoQ) | — | -100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 2 |
| Best category rank | #22 in Data Management Platform (DMP) | #5 in Audience Data Providers |
| Small Business | 60.5% | 29.9% |
| Mid-Market | 23.3% | 56.4% |
| Enterprise | 16.3% | 13.7% |