Unsplash vs. Shutterstock
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Unsplash | Shutterstock |
|---|---|---|
| Avg. rating | 4.7 | 4.4 |
| Total reviews | 105 | 1,183 |
| Review growth (QoQ) | -100.0% | -33.3% |
| Products on G2 | 1 | 6 |
| Categories covered | 1 | 5 |
| Best category rank | #10 in Stock Photos | #2 in Stock Photos |
| Small Business | 76.2% | 67.6% |
| Mid-Market | 17.1% | 24.2% |
| Enterprise | 6.7% | 8.2% |