Unimarket vs. Zip
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Unimarket | Zip |
|---|---|---|
| Avg. rating | 4.5 | 4.6 |
| Total reviews | 58 | 171 |
| Review growth (QoQ) | — | +840.0% |
| Products on G2 | 1 | 2 |
| Categories covered | 4 | 12 |
| Best category rank | #8 in Strategic Sourcing | #2 in Procurement Orchestration |
| Small Business | 17.2% | 13.2% |
| Mid-Market | 55.2% | 50.3% |
| Enterprise | 27.6% | 36.5% |