Unify vs. Adapt
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Unify | Adapt |
|---|---|---|
| Avg. rating | 4.7 | 4.6 |
| Total reviews | 44 | 2,793 |
| Review growth (QoQ) | +0.0% | -100.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 11 | 3 |
| Best category rank | #23 in Buyer Intent Data Providers | #25 in Marketing Account Intelligence |
| Small Business | 69.0% | 64.4% |
| Mid-Market | 26.2% | 28.1% |
| Enterprise | 4.8% | 7.4% |