The Trade Desk vs. Basis Technologies
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | The Trade Desk | Basis Technologies |
|---|---|---|
| Avg. rating | 4.4 | 4.5 |
| Total reviews | 191 | 290 |
| Review growth (QoQ) | -52.0% | — |
| Products on G2 | 1 | 1 |
| Categories covered | 10 | 8 |
| Best category rank | #2 in Display Advertising | #4 in Digital Audio Advertising |
| Small Business | 33.2% | 64.8% |
| Mid-Market | 43.3% | 27.9% |
| Enterprise | 23.5% | 7.2% |