The Sales Factory vs. Mintel Group Ltd
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | The Sales Factory | Mintel Group Ltd |
|---|---|---|
| Avg. rating | 4.4 | 4.5 |
| Total reviews | 84 | 35 |
| Review growth (QoQ) | -71.4% | — |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 1 |
| Best category rank | #8 in Outsourced Sales Providers | #5 in Market Research Services |
| Small Business | 55.3% | 31.4% |
| Mid-Market | 42.1% | 40.0% |
| Enterprise | 2.6% | 28.6% |