Taboola vs. Fluency
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Taboola | Fluency |
|---|---|---|
| Avg. rating | 3.7 | 4.3 |
| Total reviews | 70 | 312 |
| Review growth (QoQ) | +1800.0% | +67.9% |
| Products on G2 | 1 | 1 |
| Categories covered | 6 | 5 |
| Best category rank | #1 in Ad Networks | #3 in Paid Search Advertising |
| Small Business | 58.0% | 26.5% |
| Mid-Market | 33.3% | 58.2% |
| Enterprise | 8.7% | 15.3% |