Straight North vs. INSIDEA
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Straight North | INSIDEA |
|---|---|---|
| Avg. rating | 3.6 | 4.9 |
| Total reviews | 15 | 107 |
| Review growth (QoQ) | — | -50.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 10 | 6 |
| Best category rank | #52 in SEO Services | #4 in Marketing Strategy |
| Small Business | 80.0% | 70.4% |
| Mid-Market | 20.0% | 25.5% |
| Enterprise | 0.0% | 4.1% |