Sprout Social vs. Brandwatch
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Sprout Social | Brandwatch |
|---|---|---|
| Avg. rating | 4.4 | 4.2 |
| Total reviews | 7,863 | 1,717 |
| Review growth (QoQ) | +69.4% | -95.5% |
| Products on G2 | 4 | 2 |
| Categories covered | 11 | 8 |
| Best category rank | #1 in Social Media Listening Tools | #1 in Brand Intelligence |
| Small Business | 44.1% | 32.0% |
| Mid-Market | 38.1% | 37.9% |
| Enterprise | 17.8% | 30.1% |