Shopper Approved vs. Feefo
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Shopper Approved | Feefo |
|---|---|---|
| Avg. rating | 4.7 | 4.6 |
| Total reviews | 239 | 155 |
| Review growth (QoQ) | -71.4% | +112.5% |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 3 |
| Best category rank | #19 in Review Management | #6 in Review Management |
| Small Business | 86.2% | 51.7% |
| Mid-Market | 13.4% | 38.4% |
| Enterprise | 0.4% | 9.9% |