PubWise vs. Improve Digital
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | PubWise | Improve Digital |
|---|---|---|
| Avg. rating | 3.9 | 4.0 |
| Total reviews | 16 | 10 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 1 | 1 |
| Best category rank | #17 in Supply Side Platform (SSP) | #12 in Supply Side Platform (SSP) |
| Small Business | 50.0% | 10.0% |
| Mid-Market | 43.8% | 50.0% |
| Enterprise | 6.3% | 40.0% |