PubMatic vs. Equativ
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | PubMatic | Equativ |
|---|---|---|
| Avg. rating | 3.2 | 4.0 |
| Total reviews | 11 | 12 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 1 |
| Categories covered | 4 | 3 |
| Best category rank | #11 in Supply Side Platform (SSP) | — |
| Small Business | 44.4% | 58.3% |
| Mid-Market | 44.4% | 25.0% |
| Enterprise | 11.1% | 16.7% |