PubMatic vs. AppLovin
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | PubMatic | AppLovin |
|---|---|---|
| Avg. rating | 3.2 | 4.2 |
| Total reviews | 11 | 32 |
| Review growth (QoQ) | — | — |
| Products on G2 | 1 | 2 |
| Categories covered | 4 | 7 |
| Best category rank | #11 in Supply Side Platform (SSP) | #10 in App Monetization Platforms |
| Small Business | 44.4% | 18.8% |
| Mid-Market | 44.4% | 78.1% |
| Enterprise | 11.1% | 3.1% |