Permutive vs. V12 Data
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Permutive | V12 Data |
|---|---|---|
| Avg. rating | 4.5 | 4.1 |
| Total reviews | 91 | 43 |
| Review growth (QoQ) | +150.0% | — |
| Products on G2 | 1 | 1 |
| Categories covered | 2 | 1 |
| Best category rank | #2 in Data Management Platform (DMP) | #22 in Data Management Platform (DMP) |
| Small Business | 18.7% | 60.5% |
| Mid-Market | 45.1% | 23.3% |
| Enterprise | 36.3% | 16.3% |