G2 Vendor Directory

Pencil vs. Canva

Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.

Pencil

London

Canva

Sydney

MetricPencilCanva
Avg. rating4.74.7
Total reviews168,311
Review growth (QoQ)—-75.9%
Products on G215
Categories covered420
Best category rank#41 in Social Media Advertising#1 in Content Creation
Small Business75.0%68.4%
Mid-Market18.8%22.4%
Enterprise6.3%9.2%