Payload vs. Sanity.io
Side-by-side across both vendors’ full G2 portfolios — reviews, ratings and category coverage aggregated to the company, not a single product.
| Metric | Payload | Sanity.io |
|---|---|---|
| Avg. rating | 4.9 | 4.7 |
| Total reviews | 59 | 926 |
| Review growth (QoQ) | — | +500.0% |
| Products on G2 | 1 | 1 |
| Categories covered | 3 | 5 |
| Best category rank | #26 in Headless CMS | #2 in Headless CMS |
| Small Business | 86.2% | 72.4% |
| Mid-Market | 13.8% | 18.5% |
| Enterprise | 0.0% | 9.1% |